Big Spoon and Lids

Today as i was preparing my cereal, i found the most gigantic spoon and decided to induldge my cereal with it. I dont know why, but eating with a big spoon makes me feel better. That spoon pwns those apple jacks, and because you're in control of the spoon, you have all the power.  As i finished my cereal, feeling very sastified, i grabbed a yogurt from the fridge. As i tore off the lid, i noticed there was a campaign for breast cancer. It read that if you send in your lid, they will contribute money towards a foundation to help prevent breast cancer. I was immeaditely puzzled. With all the money they spent on producing the special lids, marketing them, and the fact that only about 1/1000 of the people that eat their yogurt will actually send in the lids, why didnt they just give all that wasted money toward the breast cancer foundation in first place.  When you tear off the lids, it should read: "thanks for eating our yogurt, you just contributed x amount of money toward breast cancer."